Luke Hohmann, Enthiosys, USALuke, author of “Innovation Games: Creating Breakthrough Products Through Collaborative Play” will be teaching an intensive, two-day class based on the material found in the book of the same name. Used by corporations such as SAP, VeriSign, QUALCOMM, Emerson Climate Technologies, Genesyslabs, HP, and Aladdin Knowledge Systems, Innovation Games® have been featured in Software Development Magazine and Soft*Letter, numerous blogs and conferences.
Designed by Enthiosys, the leading provider of agile product management consulting services, this course will provide you with the tools to plan, play, and post-process the results of the games. We’ll also provide you with comprehensive notes, worksheets, templates, and books to help you your learning’s into practice.
We are proud to present the Best Talk from Agile 2008;Prioritizing for Profit
One of the central tenants of Agile practices is the emphasis on customer value. That’s great, but if you’re a product company then focusing on business value alone isn’t enough. You need to convert business value into actual money flowing into your company. Consider, for example, a company that offers their product through a perpetual license with an annual maintenance fee. Customers expect the product to continue to improve in every release. But if the company doesn’t understand how to extract more money from its customers for each release, pretty soon they won’t be able to keep releasing at all! Same structure, different rules for other kinds of products. Consider a SaaS provider of software solutions that charges a monthly fee per user. Should the product simply keep getting better every month for the same price?
Luke Hohmann’s talk will provide you with a proven process for how to prioritize a backlog for profit. It will debunk the mistaken theory that you can prioritize a backlog for ROI and provide concrete examples of how to structure backlogs and releases to ensure that while you’re providing business value to your customers, they’re equally motivated to recognize this business value and put more money back into your product. It will teach value exchange models (how your customers exchange money for value) and profit engines (how you make more money for providing more value) so that you can continue to practice Agile for a long time.
